How GrowGeneration grew revenue 6x without spending a dollar on marketing

The business needed to support distinct B2B and B2C buying journeys without a large ecommerce, product, or MarTech organization. It also needed to improve front-end performance, reduce integration cost and complexity, and create a more flexible foundation for personalized commerce at scale.

Decima Digital built a hybrid commerce architecture on Adobe Commerce with separate customer experiences for retail, wholesale, and commercial segments. Intelligent customer classification, segment-specific pricing and checkout flows, negotiable quotes, quick order tools, and account-based purchasing features were implemented to streamline the B2B buying experience.

To improve performance and user experience, Decima Digital rebuilt the front end with Hyva, reducing load times significantly and improving Lighthouse scores. Adobe Product Recommendations, Adobe Live Search, and Page Builder-driven content were embedded to strengthen discovery, relevance, and campaign agility.

On the integration side, Decima Digital began replacing an expensive Boomi footprint with Adobe App Builder, starting with NetSuite-to-Commerce fulfillment automation and expanding toward orders, customers, terms and credit, and invoices over a 6–9 month roadmap.

GrowGeneration is continuing to expand its Adobe-native architecture with Adobe Payment Services and deeper App Builder-driven integration, supporting more personalized experiences, stronger data freshness, and more flexible account-aware commerce journeys over time.